ShowBits is the tool we wished we'd had at the agency.

In 2016 I co-founded Granny in Berlin. What started as a small social media agency grew into a group with offices in Berlin, Hamburg, Amsterdam and Los Angeles and up to 70 people. I was responsible for operations, the pitch teams and key accounts.

We worked for the companies whose content everyone wants to share first: streaming services like Netflix, Disney and Prime Video, studios like Warner Bros., broadcasters like RTL and Joyn, and audio platforms like Spotify, Audible and Podimo. The brief was nearly always the same. A new series, film, show or podcast is about to launch, and the social content has to be ready the moment it goes live: for every market, every format and every channel, without a single frame leaking early.

For years that meant manual work. Editors scrubbed through rough cuts looking for the moments worth posting. Subtitles were typed, checked and re-timed for every aspect ratio. Every version went through rounds of client approval. It worked because good people made it work, but it never scaled the way the content did.

ShowBits is that workflow rebuilt as software: highlight detection instead of scrubbing, captions in seconds instead of hours, approvals built in, and security that treats unreleased episodes the way studios expect. For audio platforms it does the same with sound, turning podcast episodes into captioned clips that stop the scroll.